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Lux Launches New Site for Cray Inc., -The Supercomputer Company

SEATTLE, WA September 22, 2008

The Lux Group, Inc., a Seattle-based web design and development company, announced the launch today of a new website for Cray Inc. - The Supercomputer Company.

Working directly with Cray, Lux designed and developed a site that showcases Cray's new product, the Cray CX1 personal supercomputer. With a fresh new site design customized for Cray's core market, the site was crafted to engage the audience as well as provide a memorable user experience.

To support a company-wide team of editors, Lux developed a site with a flexible content management system. This nimble publishing system allows Cray to communicate clearly with their online customers and ultimately enhance their overall brand and presence on the web.

"Cray's legacy of high-performance computing and processing are legendary," said Lux President Jayson Jarmon. "Our team of designers and developers, made sure the site was true to that legacy, while looking forward to new platforms and systems."

The site is located at http://www.cray.com/. Lux created the entire website, including information architecture, design and development.

About Lux

The Lux Group, Inc. is an international online design, development, and content services company based in Seattle. Lux clients include Microsoft, AOL, PEMCO, Adobe Systems, Onvia, T-Mobile, Tommy Bahama, IDX, Cray - The Supercomputer Company, Valley Medical Center, The Alaska Seafood Marketing Institute, Rabanco, HouseValues.com, et. al. For more information about Lux, please visit http://www.luxworldwide.com/.

About Cray

As the global leader in supercomputing, Cray Inc. provides innovative computing platforms that enable scientists and engineers in academia, government, and industry to meet both existing and future computational challenges on a wide variety of applications.

Cray supercomputers provide superior sustained performance on critical applications, scalability to handle larger problems and the reliability to run jobs to completion. This gives scientists and engineers the ability to not only get answers faster but also allows a broad spectrum of users to ask new questions.

Cray's Adaptive Supercomputing model is based on the idea that in order to achieve truly superior application performance, as well as address the need for higher user productivity, HPC systems must go a step beyond simply providing access to a variety of processing technologies. Different applications achieve optimal performance on different types of processors, but most high-performance computers typically offer only one type of processor. Adaptive Supercomputing combines multiple processing technologies in a single system and hides this complexity from the user through innovative new software technologies, allowing scientific and engineering problems to be solved more quickly - and programmers and end users to be more productive - by adapting processing to the requirements of each application.

Headquartered in Seattle, Washington, Cray employs approximately 800 people worldwide, with additional research and manufacturing facilities in Minnesota and Wisconsin, and sales and service locations around the world.

For more information about Lux, please contact:

Jayson Jarmon
206.328.9898
information@luxworldwide.com

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